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JetBlue targets corporate execs

Numerous CEOs and corporate execs have recently gone under fire from using private jets to conduct company business and travel. As a result, most companies are suspending their private jet privileges. Enter: JetBlue Airways.

JetBlue Airways, an air travel charter company, has developed a new campaign that is targeted at corporate execs that have recently lost their travel privileges. 

The company recently posted an ad on its Website, saying, “We understand it’s not easy being a high flyer these days. The CFO is picking apart your expense reports. Congress is mad about your bonus. And you can’t even hop on a private jet to the Cayman Islands without freaking out the shareholders.”

The ad continues, “But even this economic cloud has a silver lining… actually more of a bluish lining. Because now you get to try JetBlue.”

JetBlue offers customers a luxurious jet with gracious cabin space, satellite news sources, unlimited food and beverage, and direct routes to Bermuda, Aruba, St. Maarten, as well as New York and Boston.

Reports have confirmed that the campaign will have appearances in the New York Times and the Wall Street Journal, this week. Next week, the campaign will be advertised on radio stations.